Justin Bartak Cover Image
Justin Bartak
justinb@mac.com • 701 317-2636

Justin Bartak is an Influential Innovate Strategy, Technology, eCommerce and Operations Executive Who Thrives in Fast Paced Diverse Environments With Lots of Moving Parts and Challenges

I have a strong Passion for Innovation, Technology, eCommerce, Global Strategic Planning, Scalable Growth, Brand Equity, and Digital Marketing. I am a highly innovative, creative, results-oriented diverse executive with a deep background in strategy, eCommerce, technology and product marketing. Solid track-record of disrupting the digital marketplace by creating compelling stories and technologies that generate consumer interest and growth. A committed cross-functional leader who inspires teams to follow their vision and go beyond what’s expected of them. Strong obsession for building long-term high-impact growth engines, shaping business outcomes and accelerating business/technology growth. Enjoys solving complex problems with innovative solutions, tackling challenging projects and identifying end-to-end growth opportunities. A self-motivated, process-focused, priority-driven, collaborative individual who loves wearing many hats. Known and recognized for achieving results in diverse environments that constantly evolve, change and have many moving parts and challenges.


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Professional Experience

More than twenty-five years of strategy, operations, technology, innovation, ecommerce, digital marketing and leadership experience


Gro Software, LLC

https://www.grocrm.com

2017-Present

Global CRM (Customer Relationship Management) consumer-centric technology platform providing iOS (iPhone, iPad, Apple Watch, Apple TV and iMessage) and macOS business apps, eCommerce services and support exclusively to the Apple® US and International small business market.

Chief Executive Officer

Gro Software, LLC - San Francisco, CA

2017-Present

A startup founder who’s built-in DNA includes a passion for bold strategic visions, creating innovative consumer products and taking calculated risks in fast-paced environments. Continuous researcher, curious observer, determined experimenter, constant thinker and a driven achiever who seeks to absorb and learn as much information as humanly possible. Strong business acumen in all areas of business and technology. Ability to devise brilliant go-to-market business strategies, build innovative consumer-centric products/technology and increase consumer market share and profitability.

Executive Board Member

Gro Software, LLC - San Francisco, CA

2017-Present

Founder

Gro Software, LLC - San Francisco, CA

2017-Present


Ntractive, LLC

http://www.ntractive.com

2006-2016

Global CRM (Customer Relationship Management) software company providing cloud-based software, eCommerce services, and support to the Apple, Inc. small and medium enterprise consumer market in the US, Europe, China, Japan, South America, and the Middle East.

Chief Executive Officer

Ntractive, LLC - Grand Forks, ND

2008-2016

A C-level executive who was responsible for the scope, growth, profitability and strategic vision and planning of an award-winning global Mac CRM (Customer Relationship Management) small business cloud platform. Innovative, creative thinking, a consumer-centric leader that drives and pushes innovation to the very edge. Deep understanding of technology and consumer needs, behaviors, habits, and trends with a vast array of demographics, markets, and geographies. Ability to develop and manage many projects, teams, and initiatives simultaneously with successful outcomes.

Chief Technology Officer

Ntractive, LLC - Grand Forks, ND

2006-2008

An accomplished savvy technologist who propelled the organization's global CRM platform, infrastructure, and lifecycle development to the next level of consumer growth. Architected and built the core technologies to expand the organization’s global consumer growth. Visionary technology executive with a track record of designing, building and architecting scalable consumer business platforms (both horizontally and vertically) from the ground up. Master at aligning technology with business objectives to achieve dramatic results end-to-end.

Founder

Ntractive, LLC - Grand Forks, ND

2006-2016

Entrepreneurial startup doer, thinker, and dreamer who has an unstoppable desire to identify emerging trends and build consumer-centric products & customer experiences from the ground-up. Fostered an organizational culture of openness, innovation, and strategic thinking to drive creativity and innovation across the entire organization. Excels at creative problem solving, driving consumer growth initiatives and pushing the boundaries of what can be. Strong passion for creating, developing, and deploying seamless digital consumer experiences that drive high consumer engagement, adoption and growth.

President and Chairman of the Board

Gro Software, LLC - San Francisco, CA

2006-2016


Aatrix Software, Inc

http://www.aatrix.com

1997-2007

Financial software company providing payroll and electronic form software, integrations, eCommerce services and support to consumers and the B2B market. Integrated with industry leading financial payroll solution providers in the US and Canada.

Vice President Information Technology

1997-2007

Technology executive who drove the organization’s consumer and business technology strategy forward in the right direction. Innovative, process-focused self-starter who enjoys challenging projects. Ability to provide a clear direction, set measurable goals and give insight on industry and consumer trends to drive business growth forward. Defined the consumer tech strategic vision, lead cross-functional teams, influenced multiple stakeholders and wrote the playbook for consumer technology success.

"Justin’s passion and deep background in strategy, scalable growth, eCommerce, technology and digital marketing are unmatched. He guides, cultivates and leads high performance cross-functional teams that consistently solve complex problems with highly innovative solutions. Justin would be of extreme value and a good fit to anyone seeking a focused strategic technology mindset leader who drives both short-term and long-term growth acceleration across all lines of business"


Jennie Belanus

Chief Operations Officer, Ntractive, LLC

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Strong Global Strategic Planning, Financial Growth and Influential Cross-Functional Leadership

Accelerates short and long term growth opportunities with successful outcomes


Lead Global GTM (Go-To-Market) Product Strategies

Go-To-Market Planning
Pulled together diverse cross-functional teams in operations, marketing, sales, support, technology, finance and legal to develop tactical plans and detailed steps to achieve a meaningful, measurable and successful product launch in the market.

Identified Market Strengths, Weaknesses, Opportunities and Threats

Strategic Planning
Developed detailed reports, business cases and action plans for consumer growth initiatives by leveraging consumer data, insights and metrics to drive innovation, business flow and successful outcomes. Championed creative ideas that were well-structured, supported and clearly defined.

Defined BI (Business Intelligence) and OI (Operational Intelligence) Strategies

Financial Analysis and Models
Focused on consumer metrics, insights, behaviors, habits and trends plus all market data we could get our hands on to achieve a competitive advantage. Used both operational and business intelligence to position our product and create a flow of value to the consumer. Developed action plans to frame and drive sustained growth and innovation end-to-end.

Lead with Influence Across all Lines of Business

Cross-Functional Leadership
Lead the MBA financial team and stakeholders to drive the organization in the right direction for global market growth and profitability in the US, Europe and Asia. Strong focus on global strategy and financial model analysis. Outlined strategies for merger & acquisition (M&A) targets for the organization.

Capitalized on Global Consumer Growth Opportunities

Global Growth Accleration
Identify global business scope and consumer growth opportunities for the organization. Created a global roadmap based on test markets, customer insights and competitor intelligence. Expanded business and consumer reach into new market segments: Hong Kong, Japan, Europe, South America and the Middle East.

Accelerated KPIs To Drive Financial Growth

Cross-Functional Training
Increased KPIs with cross-functional leadership training, support and sharing of best practices with all stakeholders.

Developed A Culture and Environment of Strategy & Operational Excellence

Process Improvements
Cultivated a culture and environment of strategy, operational excellence and continuous process improvements within the organzation.
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Develops Brand Equity, Consumer Storytelling, Digital Marketing Campaigns and Beautiful Product Designs

Software Architect, UI/UX Designer, SEO Master and Digital Marketing Executive Who Loves to Solve Complex Challenges


Created Consumer Brand Awareness

Brand Equity
Focused on consumer/brand metrics, insights, behaviors, habits and trends to achieve a competitive advantage and increase consumer acquisition, retention, and conversion. Used market intelligence to position products, build brand loyalty and develop an end-to-end customer journey.

Influenced Customer Experience with Storytelling

Influential Leadership
Engaged stakeholders, businesses and consumers with a simple, clear, repeatable compelling narrative to understand the vision, the brand and the products. Used storytelling to drive growth.

Accelerated Business, Consumer and Brand Growth

Data Intelligence
Increased consumer traction with inbound/outbound marketing. Monitored and evaluated key metrics such as customer acquisition costs, bounce rate, churn, retention and competitor insights to find a good product-market fit. Achieved a competitive advantage in the market through research, data intelligence and A/B testing.

UI and UX Design To Drive the Customer Experience

Customer Experience
Engaged stakeholders, businesses and consumers with a simple, clear, repeatable compelling narrative to understand the vision, the brand and the products. Used storytelling to drive growth.
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Builds Scalable Innovative Global Consumer Technologies and Business Growth Engines

Go-to-Market Designer, Architect and Builder of Global End-to-End Technologies, eCommerce Sites, Apps and API Based Platforms


Ntractive represents a new breed of high-tech company that sees beyond the usual link of hardware and software as form and function when it comes to planning their business. This demand for hardware-independent application delivery will become increasingly important as the outsourcing model continues to evolve into concepts such as SaaS and cloud computing.


Paul Brennan

CEO and Chairman of Zeus Technology

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Develops Next Generation Consumer Technologies, Infrastructure and Talent Pools

Cultivator and Nurturer of High Performance Cross-Functional Leaders that Drive Innovation


Responsible for Product Lifecycle Process

Performance Management
Drove the end-to-end execution and delivery of a scalable global consumer experience platform. Lead teams and resources across the organization to deliver and launch products on schedule. Skilled at making fast decisions on the fly, to clear obstacles and roadblocks that would impede product launches.

Developed Roadmaps, Projects and Technology Strategies

Strategic Planning
Explored and solved complex business and technology issues. Conducted consumer, competitive and market research to develop financial models, roadmaps and strategies for continued growth. Kept moving the technology and products in the right direction by establishing a strategic business planning process.

Disrupted the Technology and Small Business Market

Market Insight and Analysis
Using consumer and competitor insights, market analysis and product innovation. Changed consumer behaviors, expectations and desires in an underserved market. Created a dent in the US and International Apple small business market with our consumer/business friendly products.

Developed and Managed Key Strategic Partners

Process Improvements
Experienced in building strong long-lasting valuable relationships both internal and external. Translated into long-term partnerships and relationships that helped the organization achieve it’s goals and business targets.

Global B2B and B2C Engagement

Business Development
Presented consumer technology products to Apple business leaders, teams, consumers and stakeholders at flagship Apple, Inc. retail stores around the world: Hong Kong, Shanghai, Tokyo, Osaka, London, Netherlands, Chicago, San Francisco, Palo Alto and more.
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Thrives in Fast Paced Diverse Startup Environments with lots of Moving Parts and Challenges

DevOPS, TechOps, Full-Stack Scientist, eCommerce, Strategy, Operations and Industry Disruption. This is the way!


Raised Capital to Accelerate Corporate Growth

Financial Analysis
Closed Series A (570K) and Series B (1.6M) investment capital from angel investors and VC. Experience in all aspects of due-diligence, corporate development, business development, corporate strategic planning, merger & acquisition (M&A), deal negotiations and finance.
MM Raised

Influenced Stakeholders To Drive Successful Outcomes

Cross-Functional Training and Influence
Ability to connect teams and individuals together to collaborate, innovate and drive key growth initiatives. Lead cross-functional teams, influenced stakeholders and thrived in challenging situations.

Building and Transforming Technology Infrastructure

IT Infrastructure
Focused on consumer/brand metrics, insights, behaviors, habits and trends to achieve a competitive advantage and increase consumer acquisition, retention, and conversion. Used market intelligence to position products, build brand loyalty and develop an end-to-end customer journey.

Developing, Implementing and Executing Global Data Growth Strategies

Data Growth
Engaged stakeholders, businesses and consumers with a simple, clear, repeatable compelling narrative to understand the vision, the brand and the products. Used storytelling to drive growth.
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Consumer Technology Products Awards, Honors and Highlights

Recognition and Accolades for Innovation, Hard Work, Dedication, Focus and Being a Go-Getter


Gro CRM Apple App Store Award
Gro CRM Apple App Store Award

Apple App Store

Gro Software, LLC
Gro CRM - #3 in "CRM" Category
2018-2020
Gro CRM Finances Online Award
Gro CRM Finances Online Award

Finances Online

Gro Software, LLC
"Great User Experience" Award
2017

Finances Online

Gro Software, LLC
"Rising Star" Award
2017
Gro CRM Apple App Store Award
Gro CRM Apple App Store Award

Apple App Store

Ntractive, LLC
Apple "Staff Pick" Award
2009
Ntractive WWDC IT State of the Union Keynote Speaker
Ntractive WWDC IT State of the Union Keynote Speaker

Apple WWDC

Ntractive, LLC
IT State of the Union Keynote Presentation
2007
Ntractive State of North Dakota Innovate ND Winner
Ntractive State of North Dakota Innovate ND Winner

Innovate ND

Ntractive, LLC
State of North Dakota "Innovate ND" Winner
2007

"Rackspace has a strong emphasis on delivering open source cloud technologies that offer the flexibility our customers demand to address their unique business needs," says John Engates, CTO of Rackspace. "We're excited to offer Ntractive an OpenStack-based cloud solution, coupled with our renowned Fanatical Support(R), to help them effectively run their business and provide greater value to their customers."


John Engates

CTO of Rackspace

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Shapes, Scales and Manages Global Data Infrastructures and High Performance IT Teams

Designs, Architects, Deploys, Scales, Automates and Measures Business and Operational Data Intelligence

Building and Transforming Technology Data Infrastructure

IT Infrastructure
Focused on consumer/brand metrics, insights, behaviors, habits and trends to achieve a competitive advantage and increase consumer acquisition, retention, and conversion. Used market intelligence to position products, build brand loyalty and develop an end-to-end customer journey.

Drove Key Critical Transformations in Fast Paced Environments

Strategic Planning
Set the vision, built the roadmap and developed the teams, processes and technologies needed to drive scalable global growth initiatives both short-term and long-term.
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Professional Education and Certificates

A Passionate Motivated, High Achiever and Self-Starter Who is Driven to Succeed and Grow


Certified Change Management Professional (CCMP)

Professional Certificate
Credential ID: In Process
2020 - Present

Certified Lean Six Sigma Black Belt (ICBB)

Professional Certificate
Credential ID: rz5EvZtWzu
2019 - Present

University of North Dakota

Business Administration, Management and Operations
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Total Work-Life Balance

When I'm not at work, you can find me traveling the globe, working out, cycling, experimenting with technology and spending time with my family